Many people who have websites are not totally up-to-date with what is considered to be internet search engine spamming. Having worked on online search engine optimisation for a few clients, We have come across websites that are using spam techniques to help elevate search engine rankings. When I confronted clients concerning this, they honestly did not know they were using a form of spam nor did they realise the consequences if detected by the major search engines.
So what exactly is online search engine spamming? A simple definition will be; deliberately designing website pages that provide poor and irrelevant content, and are used to trick search engine listings into ranking the content highly for inappropriate search results. People often use spam as a method of attracting as numerous visitors to their site. When caught by search engines like google, this can result in a major setback to business. Websites will likely be blacklisted from search engines like google and odds are they will not can be found in the index for a long time.
Unsure if you are spamming? Below are a few common forms of spam techniques that you ought to avoid. Doorway Pages – Optimising just one webpage to perform exceptionally well searching engine ranks for a small group of keyword phrases (keyword stuffing on the webpage). After a user clicks on the link, they are automatically redirected to your completely different website.
Invisible Text – Using text that is not visible for the human eye (having the same colour text as the background colour). The invisible text will often contain a large number of keywords (keyword stuffing). Link Farms – Joining community websites that provide large volumes of irrelevant links to your web page.
As well as other forms of spam, these techniques should be avoided at all costs. Should you be unsure whether your website uses some type of spam, then it will be advisable to contact the search engines optimisation specialist before it could cause your site being blacklisted.
Past clients who were using some form of spam and were unaware of it, had taken a large loss by getting their site blacklisted in certain search engine listings. The direction to recovery will take long and it is one that no sgvprq would like to follow. Be mindful!
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