PPC Campaign Management Services..

Google Adwords Manager

Each year, large numbers of sellers use a Google AdWords campaign as their biggest medium with regards to advertising over the world wide web. Why do they use Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are performed via Google. 250,000,000 million searches a day, from every country. And, tens of millions of search results display ubiquitous AdWords ads, in a large number of languages, from English to Chinese and virtually any language in between.

Additionally, Google ads are displayed on upwards of one million websites, too! This audience, along with the people who use Google for his or her online search engine, is so vast that, amazingly, AdWords now show up nearly 90% of times that each and every person on the planet goes to the net for information or entertainment.

Properly implemented, an AdWords campaign is a straightforward, cost effective yet powerful method of market a company’s products or services. Simultaneously, it sometimes provides better prospective results because the campaign involves highly targeted, highly relevant keywords that aim right on a particular segment from the market.

With the intelligently run online advertising campaign and just a modest budget, almost anybody with a decent product or service can compete with the world’s biggest advertisers. Regrettably, the overwhelming number of Google AdWords marketers engage in AdWords campaigns that fail.

Given the vast market provided by Google, how can this be? Truth is, many reasons exist like:

1. Neglecting to understand that 90% of all the keywords lead to too little targeted traffic to be commercially viable. That’s right. 90%!

2. Being completely at night concerning where to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most tend not to realize that there are great online research tools or, in fact, how to use them.

In comparison, a Adwords professional uses niche research tools (many free) to find long tail keywords having these characteristics:

* Daily traffic of 100 or higher (higher the better)

* Lower than 30,000 competing pages on Google for each keyword

* Low strength of competition for sites on the first page of Google

* Good Commercial Intent

3. Paying too much for their AdWords ads and being too lower in their ad position.

Very few AdWords advertisers understand AdWords Quality Score, though this can be a crucial component of an effective AdWords campaign.

Actually, merely a relative handful of people who advertise on yahoo have even heard of AdWords Quality Score!

4. Creating poor ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often mark the main difference between a successful as well as a failed campaign because the identical ad run with various headlines differs tremendously in its returns. Quite literally, one particular word, or single letter, can have huge financial consequences.

It is really not uncommon for a little change in headlines to multiply returns by five or ten times over but a majority of webmasters who definitely are content with creating seat-of-the-pants ads.whine when their ad campaigns take it inside the seat-of-their economic pants.

5. Building poorly optimized landing pages or sending all website visitors to their homepage.

6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.

7. Taking the simplest way out. Rather than A/B test each and every ad, every landing page, these are content to choose what ads and landing pages that interest them instead of with their targeted potential customers. For these particular folks, unlike Apollo 9, failure is the realistic option.

8. Failing to increase the performance of their best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.

Significant Google AdWords profits are likely to elude those 90% of Google advertisers who operate on a “Assemble it and they can come” strategy. But, the failure of the numerous presents a Golden Possibility to those webmasters who take the time and expend the effort to learn how to advertise with Google.

Successful marketers make use of tools to ferret the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.

For these entrepreneurs what was true for Apollo 9 holds true for them: failure is not an alternative. But, success and profits are!

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