Seo Costs can be greatly influenced by answering some fundamental questions about your business and SEO plans, objectives, and other consideration. Here are some questions or issues every small business should resolve before engaging a search engine optimization consultant, or trying to implement Search engine optimization themselves:
1.What is the most important priority, objective, or goal that you want to attain using your website marketing efforts?
Are trying to establish your business being an “authority site”?
Are you currently attempting to create a community using social networking?
Have you been attempting to generate more leads to fill the sales funnel?
Are you are attempting to draw in more customers to a retail or physical location?
What exactly is your desired outcome for visitors to your web page?
What is your “business structure” to your internet marketing?
The responses to such questions will affect the internet marketing strategy, approach, or techniques which are best suited.
2. The Major SECRET of Internet Millionaires and nearly all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it is actually worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted visitors is exactly what matters most. Attracting targeted prospects essentially implies that the targeted traffic to your website happen to be pre-capable to the extent that you are currently presenting these with information which is aligned as to what they are looking for. This assumes, obviously, the methods utilized to attract them are consistent with search engine optimization and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you – and how will you get more?
Which keywords do prospects use if they are searching online for what you offer?
Where is your business currently ranked for those terms in the search engines?
How competitive would be the keywords that you will be currently using to market your company?
How viable is it that you will be capable of rank for anyone keywords in the future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page from the natural “organic” Search Engine Results Position (often known as through the acronym: “SERP”) in reaction to your search for a particular keyword or keyword search term, OR that the advertiser has outbid other advertisers to show up in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people look online before creating a purchase.
72% of individuals use Google when performing online search.
98% of men and women select a business on “Page 1” when creating a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look past the Sponsored Results and straight to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for brand new websites, to evaluate keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search engine rankings….BUT…the need for the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When business people or webmasters get frustrated with their online efforts, there is frequently a temptation to attempt to compensate for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting as it is to generate “traffic” fast by using this method, it ought to be understood that we now have very real risks associated with it.
Anyone with a valid bank card charging capacity can generate traffic fast. Beware, however, the traffic generated from a number of these sources is actually a total waste of money. Ask almost those who have tried it.
Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense lot of savvy online marketers created online advertising empires by functioning as advertising “arbitrage” agents. Within the last several years, however, a lot of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you wish to use paid advertising to purchase traffic, proceed carefully – and limit your spending until you verify the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.
6. Market And Keyword Research – and ways to “re-position” your company online (if needed).
Among the smartest things you can do, and definitely among the first things you really should do, would be to perform some elementary niche research. Only by conducting detailed market and keyword research can you know how you can proceed along with your website marketing efforts. Only after performing niche research can you decide if you will be wasting time and money (and lost-opportunity costs) by seeking to market your business according to words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about all this at no cost by using the Adwords Keyword Tool.
Start by entering an extensive term that pertains to your business or niche. Then scan the outcomes for that keywords you are currently using.
Then evaluate the competition, both when it comes to AdWords and also in the search engine itself. When the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be hard to rank for. This is especially valid when the SERP outcomes are for main indexed pages.
On the other hand, if the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy in the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even relatively easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Info for Lead Generation
The single most important missing element from most business websites may be considered a “lead capture form”. It’s hard to believe by investing in literally billions of websites published, numerous websites lack this type of valuable but inexpensive and easy-to-implement tool.
Lead capture forms happen to be available for about a decade. And we have all grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information because of having entered your email address into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are trying to develop any kind of economic intelligence regarding your visitors, and seeking to determine a follow-up rapport along with them, it is very important incorporate lead capture forms to your website.
At the most basic level, setting up a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and How Social Networking Can be Leveraged to Facilitate SEO and to Improve Your Business:
Web 2. and Social Media are extremely complex and dynamic developments. The easiest way to comprehend the potential of Web 2. and Social Networking, when it comes to how they can assist you to grow your company is this: Ensure It Is Easy For People to discover You together with Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore they are preconfigured (in most cases) to permit for RSS feeds, Social Network Sharing, Commenting, etc.
It’s no secret the way Google (along with other leading search engines) rank their search engine results is basically based on how many other people think. It follows the many people who hyperlink to your web site, the more Google will consider jmkuiz site to get an “authority site”, or at least a meaningful site, inside a particular niche, or certain keyword terms.
The best, cheapest, and probably the most effective things which you can do to improve your search engine optimization is always to incorporate a blog in your website (or allow it to be your site), as well as create meaningful and relevant content on a regular basis (e.g. 4 times every week or even more).