In the world of economic development and branding, going digital is all the buzz. So exactly what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, currently, includes websites, social networking, radio, television, mobile as well as types of traditionally non-digital media like billboards and transit signs. Essentially any marketing media which is delivered electronically is considered digital marketing.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing away from the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to get connected to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing techniques more often than not has a digital marketing connection.
Why the main objective on Digital Media?
The shift to digital media is being driven by marketing agencies, business people and consumers alike. The ever-improving demand for services to demonstrate quantifiable results makes going digital a goal for that Queens NY Social Media Management Company. Most digital media, including websites, social networking and mobile advertising is less difficult to follow than traditional marketing media including print advertising.
For business owners, many forms of digital advertising are very affordable. Using a web presence, engaging customers in conversations through social networking and e-mail marketing are inexpensive alternatives to print advertising and direct mail. These digital channels are available to businesses for any size, and assistance to even the playing field for start-ups, small companies and independent consultants seeking new company.
For consumers, the fast pace of life makes digital advertising essential. When consumers are in need of goods and services, those days are gone of thumbing through a phonebook to find them. Now, we whip out our mobile phones or head over to our computers for answers – so we see them fast.
Using Digital Media to develop Your Company and Brand
Regardless of what size your enterprise is – large or small to mid-sized business / enterprise (SMB or SME) – it is possible to effectively promote your business through low-cost digital channels. The building blocks of your own marketing efforts will probably be your website. Invest wisely in your website, and be sure which it does these:
Adequately represents your business and brand (feel and look, messaging)
Adequately speaks to your audience
Are available by searchers at the top search engines like google
Is updated and simply navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
Our recommendation is that you work with a professional website design firm that is certainly skilled in website design and seo. Because your website is the foundation to and from which all the other digital channels will lead, it ought to be one among your top business investments.
When you have your website complete, another steps will be to launch regular monthly or bi-monthly e-mail campaigns, and interact with customers via social media. In case you are truly over a shoestring budget, these are efforts which can be done in-house (by someone using the proper knowledge) or perhaps for an inexpensive by a third party digital marketing agency. Be sure that your efforts lead customers back to your site where they could fully engage together with your business, services and products, and judge the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, it is possible to put aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being obtained online to achieve new business. A typical misconception among business people is the fact simply having a website implies that customers will discover it. Not so. Your website should be built with specific key words and phrases, meta data, page content and linking strategies which will help it reach top search rankings.
Because many key words and phrases have stiff competition for top search rankings, you will have to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns could be a little daunting, but with some time, effort and instruction, this too can be accomplished in-house, or for a fair cost via an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine marketing, you can venture into a number of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and uzbiso more are available as marketing outlets. Whatever digital efforts you select, they ought to all connect and tie to your foundation – your company website.
If you have the means, a sensible investment would be to engage the services of an electronic marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple amounts of company to accommodate businesses large and small.